VICOLO — Italian Soul

Brand identity for an Italian restaurant in downtown Montreal. Vicolo, meaning “back alley” in Italian, evokes the charm of hidden canals and narrow Venetian streets — a place where people gather, share food, and linger over wine.

The visual identity captures the spirit of an urban Italian escape — where Montreal’s contemporary energy meets the timeless romance of Italy. The gondola man icon symbolizes quiet movement through the Venetian back alleys, translating tradition into a modern, elegant mark. A warm, earthy palette paired with refined typography reflects Italian sophistication and Montreal’s raw edge. The design balances texture and minimalism, creating an atmosphere that feels both intimate and lively.